ENTERPRISE MOBILITY
Creative Manager, June 2023 - Present

Enterprise Mobility is a global leader in innovative mobility solutions, offering services like car rental, fleet management, vehicle sharing, and truck rental across over 90 countries. The company is focused on creating flexible and sustainable transportation solutions for businesses and consumers worldwide.

Key Responsibilities:

In my role as Creative Manager, I lead the in-house creative team, focusing on improving workflows and fostering collaboration between project managers, designers, and copywriters. 

Accomplishments:

  • Implemented streamlined workflow processes that improved collaboration between creative and cross-functional teams, enhancing overall project efficiency.

  • Transitioned agency-led projects to the in-house team, optimizing resource allocation and reducing costs without compromising quality.

  • Developed data-driven benchmarks for in-house work, including time-to-task metrics, capacity planning, and lead time documentation, enabling better project forecasting
    and workload management.

TACONY CORPORATION
Creative Director, 2020 – 2023
Art Director, 2016 – 2020
In-House Graphic Designer, 2010 – 2016

Tacony Corporation is a global manufacturer of 15 diverse brands, ranging from home cleaning products to premium sewing machines. As part of the in-house creative team, I was responsible for delivering a wide range of creative solutions, from product development to interactive event concepts, ensuring brand cohesion across all channels.

Key Responsibilities:

  • Led and developed the in-house Creative Team, fostering collaboration and growth.

  • Established and maintained brand standards across Tacony’s diverse portfolio, ensuring consistency and quality.

  • Translated creative briefs into comprehensive campaign proposals, including budgets, agency coordination, timelines, and deliverables.

  • Acted as the key liaison between Marketing and Creative, streamlining workflow and aligning objectives

  • Collaborated with external photographers, videographers, and freelancers to produce high-quality content

  • Oversaw print production, setting up files and approving Epson proofs before
    final output.

Accomplishments:

  • Advocated for and successfully implemented Tacony’s first Digital Asset Management (DAM) system, enhancing organization-wide content accessibility.

  • Developed award-winning creative campaigns for industry trade shows, elevating
    brand presence.

  • Spearheaded the onboarding of Tacony’s first project management platform, Wrike, improving team efficiency and project tracking.

  • Created and communicated comprehensive style guides for each brand, establishing portals for easy access to marketing materials and self-serve ad creation tools for sales teams and retailers.

McFADDEN LIGHTING

Graphic Designer, 2008 – 2010

McFadden Lighting is a 70-year-old manufacturer based in St. Louis, known for producing high-quality architectural lighting. It specializes in custom lighting, historical restoration, and church lighting, serving a wide range of clients, including government and
commercial projects.

Key Responsibilities:

Designed and produced marketing materials, including brochures and comprehensive product catalogs, to support sales initiatives.

EDUCATION

Bachelor of Fine Arts
Emphasis in Graphic Design
University of Missouri, Columbia